Brand Kit
Updated: AUG / 2023
Logos — drag / save .svg to desktop
Simple logo
Usage: when helicopters are in surrounding context
Icon logo
Usage: minimal, limited area applications (social, watermark, etc.)
Brand Colors — RGB palette
Orchid
#5c084c
RGB: 92, 8, 76
Lei
#9e1b57
RGB: 158, 27, 87
Hibiscus
#e61449
RGB: 230, 20, 73
Sunset
#f87a34
RGB: 248, 122, 52
Papaya
#fac444
RGB: 250, 196, 68
Parakeet
#c3f76e
RGB: 195, 247, 110
Jungle
#2fbd85
RGB: 47, 189, 133
Palm
#1b7a58
RGB: 27, 122, 88
Monsterra
#17545c
RGB: 23, 84, 92
BRAND Blue
#012873
RGB: 1, 40, 115
Accent Blue
#142791
RGB: 20, 39, 145
Logo Blue
#283874
RGB: 40, 56, 116
Blue Gradient
BRAND blue + Accent blue
Rainbow Gradient
*NOTE: less / different colors than main palette
Website Colors — typography / backgrounds
Dark Gray
#38434d
RGB: 56, 67, 77
Interaction Red
#ff5a5f
RGB: 255, 90, 95
BRAND Blue
#012873
RGB: 1, 40, 115
Light Gray
#f8f8f8
RGB: 248, 248, 248
Med Gray
#ededed
RGB: 237, 237, 237
Typography → get fonts
Headers
Resize viewport for variations
H1 — Circular Medium
H2 — Circular Medium
Small Headers — Circular Medium
ALL CAPS – CIRCULAR BOOK
Body copy
Resize viewport for variations
Body — Calibre Light. You’ll begin this helicopter tour with expansive views of the Waikiki skyline built upon the sugary sands of the esteemed surf beach of the Pacific.
Sub Headers — Calibre Semibold
Item Lists — Calibre Regular
Waikiki Skyline
Surf Beaches
Diamond Head
Images — high resolution
Click images for hi-res
Illustration — graphic assets
Click images for hi-res
