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Brand Kit

Updated: Sep 14 / 2021

Brand Colors — RGB palette

Orchid
#5c084c
RGB: 92, 8, 76

Lei
#9e1b57
RGB: 158, 27, 87

Hibiscus
#e61449
RGB: 230, 20, 73

Sunset
#f87a34
RGB: 248, 122, 52

Papaya
#fac444
RGB: 250, 196, 68

Parakeet
#c3f76e
RGB: 195, 247, 110

Jungle
#2fbd85
RGB: 47, 189, 133

Palm
#1b7a58
RGB: 27, 122, 88

Monsterra
#17545c
RGB: 23, 84, 92

BRAND Blue
#012873
RGB: 1, 40, 115

Accent Blue
#142791
RGB: 20, 39, 145

Logo Blue
#283874
RGB: 40, 56, 116

Blue Gradient
BRAND blue + Accent blue

Rainbow Gradient
*NOTE: less / different colors than main palette

Website Colors — typography / backgrounds

Dark Gray
#38434d
RGB: 56, 67, 77

Action Red
#ff5a5f
RGB: 255, 90, 95

BRAND Blue
#012873
RGB: 1, 40, 115

Light Gray
#f8f8f8
RGB: 248, 248, 248

Med Gray
#ededed
RGB: 237, 237, 237

Typography get fonts

Headers
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H1 — Circular Medium

H2 — Circular Medium

Small Headers — Circular Medium

ALL CAPS – CIRCULAR BOOK

Body copy
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Body — Calibre Light.  You’ll begin this helicopter tour with expansive views of the Waikiki skyline built upon the sugary sands of the esteemed surf beach of the Pacific.

Calibre Semibold

Item Lists — Calibre Regular
Waikiki Skyline
Surf Beaches
Diamond Head

Images — high resolution

Click images for hi-res

Illustration — graphic assets

Click images for hi-res